Marketing Strategy and Plan
The Marketing Strategy and Plan is developed first to guide the entire marketing process and tie to your overall business plan for the organization. This is the “foundation” for all the future marketing tactics.
This process starts with our team and your key employees engaging in a “Discovery” meeting to understand your organization, history, goals, market, positioning, competitors, clients/prospects, services/products, branding, etc. We guide the meeting with our list of business and marketing questions to probe for information and gain a full understanding of the organization and the business plan.
From the information gathered, we develop and deliver to you an 8-13-page Marketing Strategy and Plan that outlines the company’s value proposition, positioning, key targets, marketing channels, the best marketing tactics (traditional and digital) and messaging to reach each targeted, market segment for each product/service. This comprehensive plan includes a variety of traditional and digital tactics, the costs plus a schedule of when to implement campaigns to achieve the desired results for the business. This document is a detailed tool to guide the company forward for the next several years.

Public Relations/Earned Media
INNES’ public relations efforts are an essential part of our marketing services program. They often work hand-in-hand with our social and digital marketing services. We employ traditional tactics to help build deep personal relations and enable your business to communicate your message effectively.
INNES offers a complete range of public relations services to help you enter a new market, raise awareness for new products or re-vitalize awareness of your existing business. Earned media, publicity that is gained through promotional efforts rather than paid media (advertising), is essential to developing brand awareness and generating new business leads.
Our public relations team brings decades of experience in delivering first-rate programs on both sides of the Atlantic.

• Media relations – Let INNES find creative solutions to get your message into some of the world’s top publications, websites and television networks. Our PR pros have placed clients in leading newspapers, industry trade publications and other targeted outlets.
• Bylined article development – We can write and place opinion articles on your behalf.
• Content development – Our writers can develop customized content for your website, emails, and promotional materials. Additionally, we can produce white papers or position statements to help educate audiences about your market category and product.
• Video development – We can create professional quality videos to help you visually communicate your story.
• Conferences, webinars and trade show – INNES can help you identify which tradeshows and conferences you should consider for business development. Additionally, we can also produce conferences, seminars and webinars

Social and Digital Media
Facebook, Linked-In, Instagram and Messenger
INNES offers social and digital media services to help your company build brand awareness. Cost-effective and highly-targeted, our social media programs enable INNES clients
Consider a mix of public relations initiatives along with a robust social media program.
You can reach 47,000+ online platforms including Facebook, Lined-In, Instagram, & Messenger and including sites as such as huffingtonpost.com, Candy Crush, WallStreetJournal online, CNN.com, USA TODAY, Yahoo.com, Bing.com, BusinessInsider.com, etc.
Brand Awareness campaigns are designed to increase Brand Recognition & get More Clicks to the website
Campaign will include:

• Up to 2 Brand Awareness Campaigns each month
  - Posts will be posted to your Facebook Business page AND
  - Also run as a paid campaign that will reach your best prospective clients.
• Paid campaigns can reach over 47,000 online platforms
• Designed to make potential new customers aware of the product/service
• Keeps your company name top-of-mind so when they are ready to buy, they think of your company
• Drives traffic to your website, landing page, etc.
• Paid campaign runs 24/7 for the entire month
• INNES will create/update Facebook Company Page adhering to company Brand & Message
  - Includes design and copy; Formatting for best SEO.; Formatting branding so all platforms have the same look & messaging; Updates of contact info, company messaging; Obtaining logos, hex colors, fonts, etc.
• INNES will create one new Social Media Platform Banner design
  - Client will receive 2 Banner choices
  - Chosen Banner will include one revision